The People's Car
By:Bernhard Rieger
Published on 2013-04-09 by Harvard University Press
Bernhard Rieger reveals how a car commissioned by Hitler and designed by Ferdinand Porsche became a global commodity on a par with Coca-Cola. The Beetle's success hinged on its uncanny ability to capture the imaginations of executives, engineers, advertisers, car collectors, suburbanites, hippies, and everyday drivers aross nations and cultures.
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Book which was published by Harvard University Press since 2013-04-09 have ISBNs, ISBN 13 Code is 9780674075757 and ISBN 10 Code is 0674075757
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